UPSHOT Nashville to Unveil Official Team Name September 15 at Vanderbilt Memorial Gymnasium
NASHVILLE, Tenn. — UPSHOT Nashville today announced that Vireo Systems and pH-D Feminine Health, two globally recognized health and wellness companies headquartered in Madison, Tennessee, have become Founding Partners of the organization.
The multi-brand partnership will elevate player performance, support women’s health and strengthen community engagement throughout Middle Tennessee while highlighting the global reach and local roots of two highly recognized Tennessee-based brands.
The partnership features two flagship brands in highly visible roles with the team:
- CON-CRET® Creatine will serve as the team’s Official Jersey Patch Partner, with its logo appearing on UPSHOT Nashville player uniforms throughout the inaugural season.
- ph-D® Feminine Health will become the team’s Official Locker Room Wellness Partner, supporting player wellness initiatives while collaborating with the organization on community education and outreach programs focused on women’s health.
Together, the partnership reflects a shared commitment to helping women perform at their highest level—both on the court and throughout their daily lives.
“This partnership is about far more than a logo on a jersey,” said Nancy VanReece, President & CEO of UPSHOT Nashville. “Vireo and pH-D have built world-known brands from their headquarters in Madison, Tennessee, and we are especially proud to welcome companies with such strong local roots and global reach as Founding Partners. Vireo and pH-D strongly believe in empowering women through innovation, wellness and performance, values that align perfectly with our mission to build a world-class women’s professional basketball organization that creates meaningful community impact.”
CON-CRET® Creatine: Official Jersey Patch Partner
The CON-CRET® Creatine jersey patch will be featured on both home and away uniforms, providing significant visibility through game broadcasts, digital media, photography, community appearances and other team platforms.
The partnership will also support the performance of UPSHOT Nashville athletes through a comprehensive approach to sports nutrition, training and recovery.
ph-D® Feminine Health: Official Locker Room Wellness Partner
ph-D® Feminine Health will establish a meaningful presence within the team’s locker room while collaborating with UPSHOT Nashville on initiatives designed to promote education, confidence and access to wellness resources for women and girls throughout the Nashville region.
Programming will include select youth basketball clinics, community events and health-focused activations throughout the team’s inaugural season.
In tribute to the founder’s dedicated family of service, ph-D® Feminine Health will also sponsor local military veterans and first responders at each UPSHOT Nashville home game, creating an ongoing opportunity to honor those who serve Nashville and the surrounding community.
“We are excited to partner with an organization that is redefining what professional women’s sports can mean for a city,” said Mark Faulkner for Vireo Systems. “As a company headquartered in Nashville with brands recognized around the world, we are proud to invest in a new professional sports organization that will represent our home, inspire young athletes and create opportunities for women to thrive.”
The partnership announcement comes as UPSHOT Nashville prepares for one of the most anticipated moments in the organization’s launch: the official unveiling of its team name and identity. UPSHOT Nashville Name Unveiling Day will take place on:
Tuesday, September 15, 2026
6:00 p.m.
Vanderbilt Memorial Gymnasium
Nashville, Tennessee
Fans, community leaders, prospective players, partners, media and supporters will gather for the official reveal of the name that will represent Nashville’s newest professional sports organization.
The event will mark a major milestone in the journey toward the team’s inaugural May 2027 season and will introduce the identity, story and spirit that will define UPSHOT Nashville on and off the court.
“September 15 will be a defining moment for this organization and for Nashville,” said Nancy VanReece. “We are building something that belongs to this city, and we want Nashville to experience this moment with us. The name will be more than a brand. It will represent our players, our fans, our partners and the community we are building together.”
Building a Founding Partnership Platform
As Founding Partners, Vireo Systems and pH-D Feminine Health will receive prominent brand integration across UPSHOT Nashville marketing campaigns, digital platforms, game-day experiences, community events and exclusive partner activations leading into the team’s inaugural 2027 season.
The collaboration demonstrates how women’s professional sports can serve as a platform for business, health, culture, community engagement and economic development while creating new opportunities for women and girls across Middle Tennessee.
UPSHOT Nashville will tip off its inaugural season in May 2027 at Vanderbilt University’s historic Memorial Gymnasium, bringing professional women’s basketball back to Music City and creating a new civic asset for Nashville.
About UPSHOT Nashville
UPSHOT Nashville is Nashville’s professional women’s basketball franchise competing in the UPSHOT League. The organization is committed to delivering an exceptional experience for fans, players, partners and the community while building one of the premier organizations in women’s professional sports.
About Vireo Systems and pH-D Feminine Health
Headquartered in Madison, Tennessee, Vireo Systems and pH-D Feminine Health develop science-backed health and wellness products designed to improve performance, recovery and overall well-being. Their globally recognized portfolio includes CON-CRET® Creatine and ph-D® Feminine Health, brands that empower people around the world to live healthier, stronger and more confident lives through innovation, education and accessible wellness solutions.